Music Marketing Blog #2

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Music Marketing Blog #1

 To create our marketing strategies me and my group analyzed and dissected previous marketing tactics used by big artists and groups. For our research, we looked at two different perspectives to see in comparison what would work best for our campaign. We looked at what worked well in the past and what didn't work well, along with the why. 

An example of some of my research is about Kendrick Lamar's strategic collaborations with streetwear style footwear, such as Converse, Nike, and Reebok. This really effected his target audience, because of the correlation of their general age and the popular trends around style and footwear. 

Similarly, for my groups marketing project our planning was done altogether on a shared Google document. We all added in ideas and research that fit the qualities and traits we gave our band. Some of this included, West Coast band from LA, touring the tri-state area, and other basic background. Using this information we built ourselves online platforms on social media. We planned out an Instagram identity, by making a profile picture that embodied the band, and planning on how we will rely on the base to interact with fans and increase positive popularity for the band and the music.

Our research for our social media contact with the fan base is that we will use polls, stories, responses to DM's and comments, and post raw behind the scenes/raw day in the life videos, to keep the authenticity and relationship with the fans alive.

Another way we plan on marketing ourselves is to use a website, on the website we would have a brief page about us, and how we began, along with a strong merch collection. Our merch would be advertised on TikTok as well as Instagram, and would be mainly inspired by our music. 

Finally, our last strategy developed to market our band would be through physical (and a digital copy uploaded as well to Instagram) copy of a tour poster. Our tour poster would have a catchy design on it, to captivate from afar. All venues would be published on the poster, capitalizing the states we would preform in to make it easy for people to skim through and look for their area. By distributing this on a physical copy in populated areas, we would be able to reach double the amount of people interested, because we would not only have the poster advertised online. Seeing things physically in front of someone can entice them more because its not just something you can scroll past or click right through. 

Overall, to market our band me and my group have found some strong ways we have seen work in the past. By doing all of this, we would be able to further connect and reach our target audience, while simultaneously expanding our fanbase and growing our music.